Great Gulzar :-)

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Ideal, conceptual, actual dilemma!

I may sound stupid, but i was visualizing a graph! Hehe! On the Y! axis, i have a scale which moves from "Actual to conceptual to Ideal" and on the X axis i have series of "Life events"! Well the funda is funny! We strive the ideal, absorb in conceptual till we realize the actual and work back on every life event! So...ideal demands dreaming, visualizing the most perfect aspirations, to achieve this we engage conceptually (plan, execute, list, decide, be practical etc). Many times we refuse to accept the actual (real pain which exists within us, deprived feelings within ourselves, inability to perform simple tasks, inability to love, devote, getting tired etc.)So mostly we are engaged between ideal and conceptual till we are deprived of basic things like food and water! Managing this fluctuation consciously (not by being lost) becomes our daily challenge! If we include actual in our tackling of life events, we may be merrier! I know its funny! I will stop here.........
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How do products create intents of use and experience??

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