NEED! To put it simply :-)

Is not "Need" a silent sensation ? Need to see some one, need to play, need to sing, need to earn, need to satisfy a craving, need to feel safe, need to feel close, need to know information....so on

We mostly respond to this sensation, we react and we choose to act. We either tune ourselves sometimes ( eg. let me not act now, i may not need it..) or most of the times we act using our senses choosing ideas which have affordances to satisfy the need. They could be any external stimuli - nature, people, objects, systems. Then we try, fail, follow, invent, copy some ways (processes) to 'use' these props to satisfy the needs.

Something funny happens then. Either you forget what you were up to and jump to some another need, else you nurture your experience, you want to remember it and build on it. Your clever mind searches for 'benefits' of the experience - grow monetary, efficiency, pleasure, play or experiment, invest newer meanings, connections and so on.

Needy sensations occur daily, once in a while or they many times due to contexts or situations. Need to eat is a daily need if i may assume, need to fix my cars tyre is because of the 'situation' i am into. I do not see great distinction of needs, wants or desires. It is all one and the same.

Design participates to shape some of the ideas which is a external stimuli. All ideas need not satisfy a need in hand. As designers, many times we blindly ideate with out seeing the 'need' carefully. I wonder how we make such silly mistakes. That is the reason many ideas look dumb. Many unsusseful ideas have no use, or worth. Successful ideas are all around, all objects you see, things you pay for, are solutions to our needs. Man made world is a manifestation of our needs.

I see a pen, a computer, a book on my table. It satisfies my need to sketch my ideas, create them, earn from them for my livelihood. Some where here is the birth of a product, system idea.

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