Some say true, some say false, i say lets go find out!

User test results are like indicators bound by time and context. There are mere indicators. Narrative explanations are partly imagined, partly remembered, partly perceived,partly felt, partly realized, partly constructed. These stories may go wrong eventually but does give a material to explore for the designer to build. An insight is built as an overall narration of the observer to these tests and narratives. It is an interpretation of explanations and actions.
Insights are therefore governed by questions of contexts like Business, User, Brand, Technology, Experience etc.
Insights are pushed towards the arguments of truth (is it an hypothetical ideal?), nearing it with logic, reason or tools.

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