John A Bargh
I was remembering my HLL research work where we wrote "people brush in auto pilot mode" and wondered about our conscious decisions and non conscious decisions. I didn't really know the answer then.
Lately learning from User Studies, I have been observing that over 80% of interaction after the initial learning happens ‘unconsciously’ or auto mode. Conscious interaction follows a formal awakening; you can see its traces only in the initial 'learning of the tool' period (newness of the object makes him* notice, pay attention, explore, discover and question the object).Later a fictious "script" also called "mental model" governs the activity and its goal is simply driving the activity towards being more efficient (like doing quickly,gaining the most etc). Works of John A. Bargh. links this phenomenon in depth. Felt like sharing.
He maintains that the resulting findings "are very consistent and in harmony with evolutionary biology. And this is very unlike psychology, which has always presumed a kind of consciousness bottle-neck or a self, some kind of a homunculus type of self sitting there, making all the decisions and deciding without any explanation of where they comes from or what's causing the self or what's causing the conscious choices. Emphasizing what our unconscious systems do for us, in turn, links us very strongly to other organisms and other animals very closely.”
More on EDGE
It’s a wonderful read!
Lately learning from User Studies, I have been observing that over 80% of interaction after the initial learning happens ‘unconsciously’ or auto mode. Conscious interaction follows a formal awakening; you can see its traces only in the initial 'learning of the tool' period (newness of the object makes him* notice, pay attention, explore, discover and question the object).Later a fictious "script" also called "mental model" governs the activity and its goal is simply driving the activity towards being more efficient (like doing quickly,gaining the most etc). Works of John A. Bargh. links this phenomenon in depth. Felt like sharing.
He maintains that the resulting findings "are very consistent and in harmony with evolutionary biology. And this is very unlike psychology, which has always presumed a kind of consciousness bottle-neck or a self, some kind of a homunculus type of self sitting there, making all the decisions and deciding without any explanation of where they comes from or what's causing the self or what's causing the conscious choices. Emphasizing what our unconscious systems do for us, in turn, links us very strongly to other organisms and other animals very closely.”
More on EDGE
It’s a wonderful read!
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