Its funny how products are designed! Longtime ago products were mere tools to ease ones tasks or objects which are pleasing to look at. After industrial revolution they were expressions of technology. All products have technological features. ( 120cc, 4stroke, 8 valve, 4 chamber, metallic blue etc etc). Ironically they were also the real USP's - The features! So products come with cool technological features, the real feat of an organization and its R&D! The value of the product is proportional to its technological features and capability. Whats interesting though is that, modern products are attractively and efficiently powered with technological features. Technological features are important as they make us feel that well, this might work! as I haven't built it - an assurance! When these high powered features went into the hands of delicate,fragile,notorious,unpredictable, finicky, crazy, casual, uninterested, young, old, moody, cranky, emotional, conservative, forward et...