When do people use products and services? Basic Huh! - When some need is met - I want to talk to my friend, I use a phone and I am happy when I successfully finish my talk and end - When something is beneficial - I want to clean my clothes and I see a value in using a detergent as it cleans the dirt distinctly,visibly,authoritatively hence I use it - Out of a cultural habit! - A ritual, Brushing is a morning ritual and brush will help to perform that - When it is desirous - I am unable to resist the temptations of Mercedes Benz or a piece of jewelry so I buy out of desire - When an interest is created - When an object engages my mind I tend to take smaller challenges as interest is created hence I use them like board games. - When it is forced/inevitable - I have to use it as a part of a larger system is forced on me like an organization forces computers on people to communicate - When it makes sense (again it is seeing a benefit) - When it is convenient or easily availa...